Insights

Pufin ID is completing the missing link in the digital economy by connecting physical products with their digital twins, enabling full supply chain anticounterfeiting, traceability and authentication. Our state-of-the-art PUFs empowers global product companies to secure their brand promise to consumers, distributors and retailers. 

See the latest insights, stories and research on Pufin ID below, including blog articles, press releases, white papers and more. 

Fighting Fake Goods: How Optical PUFs Provide New Approaches to Anti-Counterfeiting
General

Fighting Fake Goods: whitepaper

How do you actually demonstrate to your customer that your goods are authentic? The fake goods market continues to grow, costing industries billions in revenue

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Luxury & Fashion

The New Codes For Luxury: Whitepaper

Turn challenges into opportunities and gain competitive advantage for 2021 The luxury industry is going through a period of great change. New demands for sustainability

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