Industries we protect
Safeguard brand trust with PUFs from Pufin ID that instantly verify, authenticate and trace products with the simple scan of a smartphone.
Aerospace, Automotive & Infrastructure
Aerospace, Automotive & Infrastructure
A PUF makes physical products digital, thereby making it possible to identify a specific product throughout its entire lifecycle – from cradle to grave
- Links physical products to digital records
- Customizable
- Smartphone readable
- Works across all industries
Can’t find your industry? Please contact us and lets discuss how we can secure your brand and product.
Fashion
Promises brand protection, full supply chain tracking and aftermarket engagement
A recent report on global trade found that counterfeit goods and pirated products increased by more than 80% in five years – from US$250 billion in 2008 to over US$461 billion annually in 2013. Add to that the tremendous market shifts impacting fashion brands, such as widespread demands for sustainability and a shift toward digitization and second-hand marketplaces.
With Pufin ID, brands can effectively track a physical item throughout the entire supply chain. PUFs ensure that goods are transacted only through authorised retail and e-commerce channels, and beyond to points that are currently invisible, such as second-hand, consignment or informal C2C sales. Pufin IDs standard solution makes it easy to add a PUF to a product, and hereby opening a world of opportunities
Luxury
Guarantee authenticity and get know your customers
The rise of younger generations, particularly in China, means brands must appeal to the new luxury consumer. At the same time, digitization and the second-hand economy open untapped channels for sales and marketing.
A PUF makes it possible for brands to effectively track a physical item throughout the entire supply chain. It can ensure that goods are transacted only through authorized retail channels, and make points that are currently invisible, such as second-hand, consignment or informal C2C sales visible. Pufin IDs customized solution makes it possible to make the PUF an integrated part of the products, without changing the design.
Aerospace, Automotive & Infrastructure
Prevents the infiltration of counterfeit parts ensuring the safety, reliability and uptime of parts
The aerospace, automotive and infrastructure industries are particularly vulnerable to the infiltration of substandard and unreliable counterfeit electronic parts. Over 95% of reported malfunctions result from counterfeit parts procured from unauthorized distributors or brokers.
Pufin ID protects the integrity of mission-critical parts in complex supply chains by linking individual components with a digital twin. This ensures a manufacturer-authorized supply chain so that stakeholders from industry and government can effectively identify, track, inspect and manage parts.
Packaging
Provides fraud protection for bulk packaging manufacturers, converters and brands
Malpractices such as printing fake labels on low quality products, manufacturing fraudulent packaging to sell counterfeit products, or counterfeiting use of a controlled origin cost industries billions in revenue. At the same time, supply chain tampering, grey market and parallel trade threaten consumer safety and health while damaging trust and confidence in brands.
Pufin ID provides product fraud protection for every player in the value chain: the packaging manufacturers who produce the material in bulk, the packaging converters who design, print and cut the material for specific customers and finally the brands themselves.
Assigning each package with a digital twin enables low-cost, instant product sourcing, testing and certification with the simple scan of a smartphone. Time & location data associated with authentication events provides brands with critical engagement and protection insights. This can easily be done with Pufin IDs standard solution
Paper, Documentation & Currency
Labels sensitive documents with disordered patterns, easy to authenticate, impossible to duplicate
Falsified documents present governments and institutions with high-level security issues. Forgery of official documents, such as passports, can lead to serious crimes, such as terrorism, the smuggling of migrants and trafficking of people.
Pufin ID applies a physical patterns, so highly disordered that it’s impossible for counterfeiters to duplicate. Digital twins of the patterns are then stored in a highly secure PUF registry with restricted access. Officials at any level can instantly verify and track an official document, such as passports, tax stamps, election materials or currency, with the simple scan of a smartphone. This is made easy with the Pufin ID standard solution.
Fintech
Completes the final link of the digital economy
The mobile payment market will grow to an estimated 1.31 billion users in 2023 worldwide, up from 950 million as of 2019. With optical PUFs, object authentication will become a key part of the mobile payment process.
Pufin ID labels link a physical item with a digital code. When making a purchase using mobile payments, shoppers can instantly “verify then buy” a product by scanning the PUF and making sure it matches with its digital records.
Pufin ID creates an indisputable record of ownership and authenticity throughout the entire supply chain. PUF records are stored in a secure backend registry. Investors seeking alternatives from traditional capital can instantly verify alternative assets, such as fine art, wines and classic cars
Wine and spirits
Minimizes revenue loss and protects consumer safety
Counterfeit wines and spirits are a multi-billion dollar problem. Counterfeiters recreate or refill authentic bottles containing “fake alcohol”, which may contain harmful substances that lead to illness, even death.
Pufin ID offers full supply chain traceability, to minimize revenue loss and protect consumers from counterfeit wine and spirits. Each can, bottle or container receives a unique identifier, a digital twin that allows customers, distributors, retailers and consumers to verify an item instantly with the simple scan of a smartphone. Wine and spirit producers can maintain the integrity of a product throughout its entire lifecycle, from production to end-consumer.
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