What is a puf?

A PUF is a Physical Unclonable Function, and is a product’s uncopiable serial number. A PUF consist of complex, disordered patterns that are impossible to duplicate. Applied to a product, the specific product can be identified throughout it’s entire lifecycle – from cradle to grave

It is possible to apply a PUF to your product using either our standard solution or our customized solution. Either way by adding a PUF, it becomes possible to digitalize, trace and verify your product. It also becomes possible to interact with consumers after they own a product.

How it works:

Step 1: PUF design

A PUF is created to match the products aesthetic and quality.

Step 2: Model Training

Pattern matching algorithms are trained to identify a PUF for each product.

Step 3: Mass Production

Each product receives a unique PUF during production.

Step 4: Registration

A camera captures an image of a PUF pattern and sends it to our highly-secure registry.

Step 5: Smartphone Readable

AI-based verification can identify and authenticate a physical product throughout its entire life-time, using the simple scan of a smartphone.

Want to learn how a PUF can be applied to your product?