How do you actually demonstrate to your customer that your goods are authentic?

The fake goods market continues to grow, costing industries billions in revenue and putting consumer safety at risk. Traditional solutions are generally ineffective against counterfeiting. But an emerging technology safeguards brand trust.

Brands can use optical PUFs as a low-cost method to authenticate an exact product throughout its entire lifecycle using a common smartphone.

This whitepaper explores the challenges of traditional anti-counterfeiting methods, and how optical PUFs can better meet the demands of product protection.