PUF guards brands, products, the environment and strengthens customer loyalty

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Our unique PUF technology empowers companies to keep their brand promise to ALL customers and the environment, by solving issues regarding:
Anti-Counterfeit – Increase brand trust by easy authentication of genuine products
Product traceability – Guard products and track ownership from cradle to grave
Customer engagement – Engage with all customers also in secondary markets
Digitalization – Open the digital world for ALL your products
Sustainability – Improve your carbon footprint with awareness, re-usage and recycling

A PUF makes physical products digital, thereby making it possible to identify a specific product throughout its entire lifecycle – from cradle to grave

A PUF on a product ensures that the consumer , the distributor and everyone else always can trust a product and obtain information about the product and its owner.

Unique Benefits of PUFs

Adaptable and Durable

A PUF can be applied to all products. It will have the same life-time as your product and be able to withstand the same things.

Smartphone Readable

When a PUF is read/verified using a smartphone, product information will be displayed. 

Easy to implement


A PUF can be added without changing the manufacturing of a product.

Safe, reliable and secure

A PUF is a serial number, which is impossible to copy and impossible to move.

Pufin ID has many use cases. Learn more about how Pufin ID can help your company.