The luxury industry is going through a period of great change. New demands for sustainability and authenticity, a shift toward digitization and second-hand marketplaces, the rise of the affluent Chinese, the growing purchasing power of the Millennial and Gen Z consumers — these trends will only continue to accelerate in the uncertainty and aftermath of a global pandemic.
This whitepaper discusses all the current challenges for the luxury & fashion brands and turns them into valuable opportunities, that every player in the fashion & luxury industry should look into in order to be able to renew themselves and create new value to their customers during these critical times.