PUFIN—ID is a technology company specialised in AI-based security solutions for product authentication. In collaboration with global partners across industries, we eliminate uncertainty for any product.
Introducing O—KEY: Authenticity in any industry
O—KEY is the secure, simple and seamless way to verify product authenticity. Apply your unique O—KEY to any product, load it with information and rest assure that it stays verified for everyone, forever.
You can increase brand confidence by integrating an O—KEY into your products — ensuring fast and easy authentication. Our proactive approach effectively combats counterfeiting on a global scale, safeguarding both your products and your brand.
We provide a digital identity to your physical product, enabling you to track the product's journey with every scan — throughout its lifetime. A digital identity gives you valuable insights into product ownership, circularity and a unique opportunity to create a Digital Product Passport.
Build stronger relationships with your customers by interacting with them about the products they own. Offer them personalized updates and special promotions based on their purchases to improve their experience — and increase their loyalty to your brand.
We envision a marketplace where ensuring product authenticity is effortless in every industry. We want to enable every company and brand to ensure trust and security towards their audiences and partners.
The total amount of counterfeit goods sold each year come in at around $4.5 trillion, which makes counterfeit the 10th largest economy in the world.
GLOBALLY, AS MANY AS 10% OF ALL BRANDED GOODS SOLD MAY BE COUNTERFEIT, AND APPROXIMATELY 80% OF PEOPLE HAVE HANDLED FAKE OR FALSIFIED GOODS.
THE ESTIMATION OF THE GLOBAL COUNTERFEIT PHARMACEUTICAL INDUSTRY IS WORTH AROUND $200 BILLION. THIS POSES SEVERE HEALTH RISKS AND CAN POTENTIALLY LEAD TO FATALITIES.
52% of consumers lost trust in a brand after purchasing a counterfeit item, even when the brand itself had no control over the sales process.
